Glenn: Hey folks, Glenn May with BassResource. comand you’ll never guess who I’m with. You all know Yamamoto baits, you’ve heardof the Senko. I’m with the man, Gary Yamamoto. This is the guy who started it all. Thanks for being with us today, Gary. Gary: Oh, you’re very welcome, it’s a pleasureto be on your show and maybe we can show orteach something or show somebody somethingabout what we’ve done. Glenn: Well you guys have done a lot. You’ve been around for a long, long time. Tell me a little bit about how you got started. Gary: Well, the basic start was that I wasat Lake Powell, and fishing on weekends andI started throwing this little grub, and MisterTwister was probably the only grub available. And they had really three colors: black, whiteand chartreuse. And so I called Gene Larew at that time andI said, “Hey, can you make me different colorsof bait?”And Gene’s happy as can be, “Yeah, I can makeyou anything you want!And you only have to buy 5,000 of each color. “I said, “Are you kidding me?”But as the story goes, I was stupid enoughto buy 25,000 grubs, 5 different colors, butthat was the start of my business. I had to sell it because I bought so many,and I sold it at my campground store, andI sold it out west, and probably fortune wasin it because Japan was just getting startedinto bass fishing. And they were looking at the western magazinesand my advertisement they saw and they contactedme and wanted to take my baits to Japan. Glenn: Now about what year was this?Right around what time?Gary: 1983 I believe, ’83, ’84. And then I had a buddy that was fishing withme and he says, “You know, if we welded thisskirt onto the grub, it’ll make it shine better,or more attractive. “So that’s how the Hula Grub started. So I was buying products from Gene Larew,and I was buying products from Twin Tees. And all of a sudden Twin Tees is going outof business, bankruptcy. “Oh my goodness. “I just got started, you know?So I had to buy that company. And once I bought Twin Tees, I got the fullline of bass fishing products, from spinnerbaits, buzz baits, all kinds of worms andwhat have you, and the manufacturing capability. And so I moved. I was driving from Page, Arizona to Los Angelesevery week to go to work at the plant. And I said, “This is not gonna do. “Glenn: That’s a long drive!Gary: So I moved it to Page, and when I startedoff I rented two rental garage units, storageunits, and built that as my factory. And then as things went on I bought anotherbuilding and then it grew some more, so Ihad to buy a bigger building. So now we’ve got a pretty large facility. Glenn: Now I’ve been fishing since I was akid out west, so I was using Yamamoto productsbefore they really became huge out in themarket. And I remember some of those products, I actuallyused some of those, especially when finessefishing first started coming out, split shotin particular. It was a huge deal to always have a grub onthe back. But then, right about in the early 90’s, outcame this bait that looked like nothing. It was just this stick. And we were expected to fish this thing. I’m like, “C’mon, this can’t catch fish, itdoesn’t have any appendages, it has no action,how can a fish want this?”But my buddy, I was in a tournament, he hada bag of it, I didn’t, and he kicked my buttwhile fishing it. I’m like, “What are these things?”He goes, “This is the Senko, you gotta havethis. “So, and I did and it’s turned out to be, itwasn’t a flash in the pan kind of deal, thishas been a phenom. People. . . every bass angler now has tried aSenko, they’ve all used it, and many of themuse it consistently every day. But the design, the idea behind it, that’swhat’s really fascinating. Tell me a little bit about where the ideacame from, how you came up with the Senko. Gary: Well the Senko was my effort to emulatethe Slug-Go. I was in Florida and people cast that Slug-Goand jerk it around and we’d get hit. But it was really difficult to catch the fishon it because it was so hard, and so I saidI wanted something that would be soft andmy plastic that I could jerk around. So it was designed as a jerkbait. And it works. But then a buddy of mine says, all you haveto do is cast it and let it sit and they’llcome and eat it. You can’t be. . . So the next tournament I fished was at ToledoBend, and I saw a bed and a bass on it. I said, “All right, I’m gonna get him,” andso I cast and I missed the bed by four feet. I said, “Oh my goodness, what are you gonnado?”The bait fell down, hit the side of his bed,not even in his bed, and I saw that fish comeout, eat it, or pick it up, and go back tohis bed. Hey this is something else. And no other bait will do that. So that’s where I got my confidence in it,and now there is a. . . I guess a bass angler doesn’t have a Senkoin his tackle box he’s really hasn’t fishedvery much at all. Glenn: Right. And there’s so many ways to fish it now. Wacky rig is probably the most popular andwell-known, but you can drop shot it, youcan put it behind a split shot, you can putit on a jig head, there’s so many differentways. You can put it on a trailer on some baits,I mean it’s like the more you experiment withit, the more ways you find bass really areattracted to it. It’s become an extremely popular bait. But you’re not stopping there. You have more products that are coming outnow, so tell me a little bit about what’scoming out pretty soon for the consumer fromYamamoto. Gary: Well really I’m not too much involvedanymore with the new stuff. I have a time just trying to keep my own headand designs going, but I play around withthe jig heads, and I spend quite a bit oftime in saltwater, so I’ve played with thespeckle trout and the red fish, and it doesn’tmatter whether it’s a red fish or a bass,they’ll eat those plastic baits. And so that’s what I play around with andI have a big staff of people that are tryingto design new things so they still think “newproducts, new sales. “But the basis of all this company is thatwe sell the Hula Grub, which was one of mystarting baits, the grub, the Senko. They’re still the primary part of my business. And it’s amazing, I travel all over and yousee people saying, “Oh, I use the Senko andI love it. “And then the other guy down the way says,“The Hula Grub caught me all these fish. “And so I guess I’m fortunate my lures arenot a come-and-go type of deal, they are forhopefully eternity, you know?Glenn: Well, Gary, you sure have establishedthat you’re. . . the Yamamoto brand in the bassfishing community and other types of speciesthat are out there, I don’t think it’s goinganywhere soon. It’s still some of the most popular baitsthat are out there. I just want to thank you for making such animpact on the industry, and helping anglersout there catch fish and enjoy the sport moreand more, making it so easy. You’ve done a great job. Thank you so much for being with us today. Guys, Gary Yamamoto. You gotta use his products, you have to, becauseif you’re not, then you’re not catchingfish.