Glenn: Hey, folks, Glenn May here with bassresource. com. I’m at the 2016 ICAST Show here at the Okumabooth with Carmen Macdonald. We’re lookingat the EVx series of rods. Any of you who’vebeen familiar with Okuma for a number of yearsknows that this has been out for what, about15 years now, but now they’ve come out witha completely new look and feel to them. Carmen,why don’t you tell us a bit about that?Carmen: Yeah, so everybody, you know, manyanglers are familiar with our EVx series ofrods. They’ve always been known as a tremendousvalue in the marketplace. The MSRPs are $99on the spinning rods, 119 on the casting rodsso in the retail stores, this is usually,you know, in that under $100, really accessiblerod line. And so. . . Glenn: Very affordable. Carmen: Yeah, affordable for a guy to getinto some tournament actions. And our EVxhas always been known as a great value, butafter having ’em for so many years, even thoughthe reviews on ’em are really great, peopleloved ’em, they needed to be redone. You know,it was time. You know, we have better technologiesnow. And so what we did with this rod seriesis we brought in Jacob Wheeler and Matt Areyto the factory for a week and we detailedeverything they needed. Glenn: Those are top pros. Just for anybodywho doesn’t know, those two guys know theirstuff. Top pros on the tour. Carmen: Yeah, these are guys that really havereally defined needs as to what they wantedin a crankbait action, what they needed inchatter bait rods, or drop shot rods, theirall-around seven-footers. And so this is theresult of that work. I mean, these actionswere designed specifically for what they wantedon the tournament trail on the bow of theirboats. Thirty ton carbon blanks. We reededthe whole guide system using C-Guides, sowe have kind of a mini-micro style guide,not a full micro-guide but kind of a mid-range,so if you’re fishing connections, they’llflow through these guides, but you get thatoverall feel towards that micro-guide feel. Glenn: Are they ALPS guides?Carmen: These are C-Guides. Glenn: C-Guides. Carmen: The C-Guides. . . excuse me, on the seaguides on the spinning rods and then ALPSguides on the casting rods. Glenn: Got it, okay. Quality guides then. Carmen: Yeah, top-end guide components throughout. The handle systems have all been redone. You’llsee ’em with the composite cork and EVA foam. Custom handle, screw down, reel seats. There’sno exposed threads when you’re palming a reelso you get handle contact there. So really,really top-end redone. And another thing theydid in working with these guys is that a lotof times on the bough of the boat, the differencebetween a great rod and the perfect rod ispower, one way or the other. You know, youcan be just slightly under-powered, you canbe just slightly overpowered. So every lengthin the rod line, there’s two dominant rodpowers. And so at every length, you don’thave to change, you go to a wholly differentrod, different length, different action. They’rebuilt out in pairs so you can just tailor,you know, your rod selection to your exactneeds. Glenn: It’s almost like having a custom rod. Carmen: It is, yeah. It really. . . it was verythoughtful, the way these guys put it together. You know, they face the challenges on thewater every day in the tournament environmentand so they brought all of that to the table. The rods are all labeled, you know, per thetechniques that the pros recommended. Allthe labels are in between the split gripsof the rod. Glenn: Look, we have crankbait rods, we havejig fishing rods. There’s obviously spinningrods here and flipping rods. I mean, everything. All the major techniques that you guys aregonna use on the water, they’re representedhere in this line-up. When are these gonnahit the market?Carmen: These are gonna hit the stores inSeptember, so really quick turnaround afterICAST this year. They’re done, they’re ready,they’re on the way to the market. Full gripson the two crankbait rods and split gripson everything else. Glenn: I can see people putting that on theirChristmas list right now. Carmen: Yeah, great. I mean, they came outbeautifully. The pros have been raving aboutthe actions. The reception’s been phenomenal. They fit everybody’s, you know, taste in arod that just the actions are really, really,really nice. And that’s really what definesthe series. Glenn: Fantastic. So if you’ve been a fanof EVx for a long time or if you’re new toOkuma rods and haven’t seen them before, greatline of rods you gotta check out at a wonderfulprice point. Check them out.