Have you ever had a day on the water turninto frustration instead of fun?Are you thinking about giving up on your dreamof becoming a tournament angler?Do you just want to win in the game of life?Hi guys, my name’s Brandon Gray, and I believethat decisions determine destiny. It’s become my mission to use meaningful storiesand powerful examples to help people makethe best decisions. I’ve been blessed to work with entrepreneursfrom across the country, multi-million dollarcorporations, and nationally ranked collegefootball programs. Most recently, I’ve been working with tournamentanglers. I’m proud to announce that I’ve teamed upwith BassResource to help you guys win betweenthe cast. So, how do we do that?How do we go about winning?We’re doing everything we can. We’re reading all the articles, we’re on theforums, we’re on BassResource. We’ve got all their latest equipment: rods,reels, down scan, side scan. You name it, we got it. Yet, the secret to winning isn’t any of that. The secret to winning actually lies betweenyour ears. It’s based upon three letters: C, C, R, Circumstance,Choice, and Response. The second C is up to me. You see, the crazy thing about life is thatour thoughts become our actions, our actionsbecome our habits, and our habits, well, theybecome our destiny. And so, if we can change the way we think,then we can change our destiny. The scary thing about it is that we walk aroundall day and don’t even realize it, that we’retalking to ourselves, all day long. And what’s even more scary is that you tendto believe you. So, how do we change that?The first step to winning a CCR, let me giveyou a story. Let me give you an example from my own life. A few years ago, I had a four year old daughter,her name’s Madeline, and we were about tocarry Madeline to see Santa Claus. And, do you remember from being a child?I mean, this is one of the biggest days ofthe year, when you finally get to go see Santa. So, we leave, it’s after church on a Sunday. I remember it like it was yesterday. We drive down to the mall and, on the way,I’ve got this kid in a frenzy. Now, I’m telling you, I’m talking about elvesand reindeer, and having your list ready. And, I mean, we get inside that mall, she’sready to bust up in there and see Santa Claus. Well, we walk in the mall, and Sears, whereSanta Claus is at, is at one end of the mall,and we’re down at the other, at the beginningof the line. And I see real quick that my one day off,my Sunday, is about to be spent standing inline. I don’t do well in lines, and so I begin tocomplain. I begin to feel sorry for myself. I begin talking to myself, saying, “Man, Ican’t believe this. You’ve got to waste all day. “I’m not gonna tell a four year old we’re notdoing this. I mean, she’s hopped up on sugar and I’vealready made promises!So, I begin to pout and complain, I’m notpaying any attention to what’s going on aroundme. Quite a bit of time goes by. We make our way up and we’re just about tosee Santa. And I noticed the family in front of me, there’ssomething special about them. They had three kids. The youngest didn’t have a hair on her head. Obviously, she’s battling some form of childhoodcancer, and everything changes. My attitude changes, my outlook changes. I go from feeling sorry for myself to thankingGod about how blessed that I am. I’m thankful that I’m not having to deal withthe struggles and the pain that that familyis, and I’m grateful. What changed?What changed in that situation?The line was still there, I had still spentall afternoon standing in it. But what changed?You see, what I said to myself about whatwas going on is what had changed. CCR: Circumstance, Choice, and Response. The circumstance was still the same. My response, however, had changed, becauseof the. . . get this, because of the C, the secondC, the choice that I was making. If we can change the way we talk to ourselves,we will take the first step to winning. All right, let’s apply this to fishing. So, you’re out in the boat, all excited togo ledge fishing. You’ve been reading on BassResource aboutit, you got the crankbaits ready, you’re usingyour down scan, you find the ledge, pull upon it and begin to fish. First cast, nothing. Second cast, nothing. Third cast, you feel her hit and Big Mama’son the line. You start reeling, setting the hook, she comesup to the surface. Right as you about have her to the boat, shelooks at you and smiles and spits that crankbaitout. What do you do?What do you start saying to yourself?Do you kick?Do you cuss?Do you slam the rod down and say, “This alwayshappens to me, I never catch anything!Can’t believe I’m wasting all my time andmoney out here!”?Well, if you have that reaction, if you makethat choice to the circumstance that you’rein, guess what?The rest of your day’s fried. You’re already subconsciously not in the zone. You are subconsciously worried about everythingelse. What are you saying to yourself in that moment?Circumstance, Choice, and Response. The second C is up to me. You choose how you’re going to respond tothat event. Now, whenever you’re doing it for a paycheck,all of a sudden it got real serious. What are you saying to yourself now?Stop. Calm down and realize what you’re doing. You see, if I can change the way I talk tomyself, I take the first step in winning. If I can stay focused by talking to myselfthe right way, Circumstance, Choice, and Response,the second C is up to me. If I can choose to respond differently andsay to myself, “Hey guys, I’m on a school,cast again. If I caught one, I can catch another. The day’s just started, I got plenty of time,”what are you gonna say to yourself when thosethings happen?You see, that’s what separates those who win,whether it’s in business, whether it’s inathletics, whether it’s in fishing and whetherit’s in life, from the people who don’t. It’s your choice how you respond to circumstances. That’s the key to winning. CCR, the second C is up to me. Once again, my name’s Brandon Gray, glad tobe teaming up with BassResource, so visitBassResource. com. Be sure you go there to learn more about fishing,and look forward to more videos like thisin the future.